Influencers for hotels
Some advise against them, others believe they are the best form of marketing for 4 and 5 star hotels.
Whilst influencers and the so-called influencer-marketing are most certainly not a good idea for all hotels across the board, there clearly is some sense in the idea that they can help a given a range of hotels and/or tourism-destinations in exponentially increasing there online reach. Beyond that influencers have proven helpful in the hospitality industry wenn wanting to explore new target segments in a short period of time.
Whether or not a hotel or destination should work with an influencer or not, depends on a variety of factors, including the desired target segments, the availability of relevant influencers for said target segment, the available budget and the media goal of the given campaign. hotelwebbee.’s Social Media experts can guide you in your choice of influencer(s) for any given property or destination.